When the cowboy hat feels a little too ceremonial, get your shade from a farmer's essential: the ball cap.
Featuring our vintage Honky Tonk Traditions brush script, The Standard is made for checking cattle, fixing fences, running into town, or finding a partner under the neon lights. Whether you're putting in hours or putting them off, there's no reason to leave your traditions behind.
The Standard is what we stand for. The Herd is who stands with us.
THE GOODS
A structured OTTO snapback with a firm, seamless front panel, adjustable plastic snap closure, and lightweight cotton twill sweatband. Finished with our HTT brush script across the front and a classic curved bill. A little shade, a little tradition, and no need to dress up for either.
