We didn't start Honky Tonk Traditions to reinvent the wheel. We started it because some things are still worth doing right. Good music, good manners, a crowded dance floor, and a little respect for the folks who came before us.
Featuring our bison and vintage brush script, The Standard puts our heritage front and center. A small mark on the chest, a bold design across the back, and just enough grit to look like it's been around a while. Made for the dance floor, the open road, and wherever good company takes you.
The Standard is what we stand for. The Herd is who stands with us.
